Cannibalization of Customers
Of course, one of the main reasons to do on-site research at your restaurant is when you decide to build a new unit in your same market. Obviously, you don’t want to build a new location in a likely spot that is within your existing stores main trade area. This is when you need to conduct a Trade Area Survey at your restaurant that includes a `cannibalization question’ for your customer base.
The exact wording of the cannibalization question is of vital importance to the accuracy of the data your interviewer will gather (or is this going to be YOU speaking with your customers). Since I have written questionnaires that were used in 100’s of cannibalization studies - I know that answer for you. You can find more at www.squidoo.com/tradeareasurveys .
Today’s Link
Starbucks Introduces New Drinks
New `food’ choices (or a new menu) are real reasons for returning to a restaurant - another reason to introduce a new product is to jump on a trend or stifle a competitor. Seems to fit with the `new’ Starbucks of 2008.
