Sales Dollars By Customer Frequency Level
Hello restaurant owners, and welcome back to Restaurant Trade Area Research - where I share over 30 years of insights from doing restaurant research - and, link to the latest of interest in the restaurant universe. Today I want to share with you the actual findings in a 3 store market about a decade ago.
While I won’t go into the extreme measures that need to be employed to have a VALID sample to begin with at a fast food restaurant (but you can find out more at my other information site www.squidoo.com/tradeareasurveys) - here are the results I want you to consider.
3 stores - $2,670,000 Sales (rounded)
customers that come 4+ times wk - 3% of trans - 80,000 in sales
2 or 3 times a week - 13% of trans - 348,000 sales
Once a week - 24% of trans - 642,000 in sales
Once every 2-3 weeks - 24% of trans - 642,000 in sales
Once a month - 12% of trans - 321,000 in sales
Once every 2or3 months - 9% of trans - 241,000 in sales
Once every 4to6 months - 1% of trans - 26,000 in sales
Less than every 6 months - 7% of trans - 187,000 in sales
First time users - 7% of trans - 187,000 in sales
You would be surprised how many owners DON’T think of their real customer base in this manner - what levels ACTUALLY provide the real dollars to a store. This weekend in this blog - I will expand on the data above. But, now, to today’s restaurant links - feel free to comment too.
Today’s Links
Fast Food Prices On The Rise
http://c13.zedo.com//ads2/f/341180/1/172/0/305001132/305001132/0/305/331/zz-V1-pop1217960041201.html?a=;l=;p= Video report too with story.
Healthy Fast Food For Kids A Tall Order
http://www.webmd.com/parenting/news/20080804/healthy-fast-food-for-kids-a-tall-order This is a report issued by Center for Science in the Public Interest which rips a new opening for many restaurant brands. Detailed read with lots of interesting facts.
New Jobs In Fast Food
http://www.istockanalyst.com/article/viewiStockNews+articleid_2450358.html This article is about a company that provides your drive thru order taking with folks working out of their home.
Is a Fast Food BAN - Racist?
http://www.momlogic.com/2008/08/fast_food_banned_in_poor_areas.php#over1 After all, how can those fatties in Beverly Hills be helped?
Arby’s Signs Development Agreement For 41 New Stores In New York Metro Area Over 10 Years
Again, would love to read your comments. Thanks for stopping by - bookmark for more this weekend.
