The MarketView - Research For Your Restaurant
Hello, welcome back - I hope your Labor Day holiday was relaxing - that said, my thoughts go out to previous restaurant clients in Louisiana. Today, I want to spend this paragraph encouraging restaurant owners to `get the big view’ of their real market situation. To understand that NEXT year - with proper information - you can do real local marketing that impacts your units.
How you ask?
By doing my MarketView research for which you can find more info about at www.squidoo.com/tradeareasurveys — or go to the site for contact information for my services. If you call, make sure to ask me about the project I did for a fast food chain last year that involved doing over 10 stores and testing over 12 new site locations within the market - for under 30,000.00.
Now - onward to today’s restaurant links:
When Sonic Comes To Town
http://blogs.wenatcheeworld.com/thay/2008/08/28/sonic-wenatchees-newest-health-food-restaurant/ Just a fun story about a NEW restaurant for this community - Sonic. Covers the insanity of a grand opening, roller-skates, and the dealing with an unfamiliar menu by the consumer. Includes less than glorified pictures of the product served and at 10 bucks nonetheless.
Athens Burgers Opens New Restaurant
http://www.mantecabulletin.com/main.asp?SectionID=28&SubSectionID=58&ArticleID=59128&TM=16382.6 Here’s a newer concept to read about. Interesting combination.
Slow Food Conference
http://www.dallasnews.com/sharedcontent/dws/ent/stories/DN-slowfood_0901gl.ART0.State.Edition1.4da40ac.html More and more stories emphasis is on going local with sources of products. Love the `meet the fisherman’ concept.
Wendy’s Rolls Out Double-Stack Nationwide at 99 Cents
http://sev.prnewswire.com/food-beverages/20080829/CLF006A29082008-1.html Also, is giving away thousands of double stacks over the next year too - find out how.
Discount Dining
http://www.baltimoresun.com/entertainment/dining/bal-bz.restaurants02sep02,0,3747451.story Covers the story as to how restaurants are responding with lower price points in this economic downturn. Covers the marketing efforts of Boston Market, BJ’s Restaurants and Starbucks to name just a few.
Police Warn about TAKEOVER Robberies
http://www.nrn.com/breakingNews.aspx?id=358002&menu_id=1368 Good advice about this growing concern.
Spying On Suburbia - Eating At Arby’s
http://www.richmondchic.com/index.php/mind-body/article/spying-on-suburbia-a-home-like-arbys/268 Strange to interesting perceptions from this blog about Arby’s — 16.00 for two fast food.
Kiss an Attendent at a Fast Food Restaurant
http://www.latimes.com/theguide/music/la-gd-scavenger1-2008sep1,0,5200506.story Wild scavenger hunt includes wild ideas.
