Zipcode Marketing - Part 4
Hello, welcome back to Restaurant Trade Area Research (RTAR) - thanks for visiting today. And, today, I answer the ultimate question often in the minds of folks who develop markets for Fast Food brands - and that - is - how many folks can I really count on to become users of this restaurant?
First, the basics - obviously, it depends on the number of competitors and the number of restaurants that you have serving a particular zipcode - the fewer the competitors and the more restaurants you have - the higher the penetration. That said, very few FF brands can have more than one store per zipcode or perhaps two stores at the most serving a particular zip. ————- So ——- what is that number?
Generally, it’s between 15-25% for most brands — with more than one restaurant serving a zipcode - up to 40%+.
Restaurant links for you today:
http://www.slashfood.com/2009/07/22/felony-franks-causing-a-red-hot-controversy-in-chicago/?icid=main|htmlws-main|dl5|link4|http%3A%2F%2Fwww.slashfood.com%2F2009%2F07%2F22%2Ffelony-franks-causing-a-red-hot-controversy-in-chicago%2F Felony Franks Causing a Red-Hot Controversy in Chicago
