Restaurant Trade Area Research

26. January 2010

Burger King To Open Whopper Bar (With Beer)

Filed under: Pizzeria Uno, Whopper `Bar', Burger King — Rick Phillips @ 16:10

Just links today. 

 Wow. Here is a real possibility for segmentation - the KING will love this http://money.cnn.com/2010/01/22/news/companies/burger_king_whopper_bar/?hpt=P1

Deep Dish Trouble: Owner of Pizzeria Uno Files for Bankruptcy Protection - http://www.dailyfinance.com/story/company-news/deep-dish-trouble-owner-of-pizzeria-uno-files-for-bankruptcy-pr/19325537/?icid=main|htmlws-main-w|dl3|link5|http%3A%2F%2Fwww.dailyfinance.com%2Fstory%2Fcompany-news%2Fdeep-dish-trouble-owner-of-pizzeria-uno-files-for-bankruptcy-pr%2F19325537%2F

21. January 2010

Candle Lit Valentine’s Day Dinner At White Castle

Filed under: innovative idea, sliders, White Castle, Arby's — Rick Phillips @ 16:19

Great thinking outside of the box right here - includes flowers on the table too AND a photographer to remember the event — for only 11.99 - reservations needed. http://news.holidash.com/2010/01/15/candle-lit-valentines-day-dinner-at-white-castle/?icid=main|htmlws-main-w|dl8|link6|http%3A%2F%2Fnews.holidash.com%2F2010%2F01%2F15%2Fcandle-lit-valentines-day-dinner-at-white-castle%2F I can’t see why this same idea couldn’t work for other FF’s.

Fast Food Jobs and What They Pay - http://jobs.aol.com/articles/photos/fast-food-jobs-and-what-they-pay/2475605/?icid=main|htmlws-main-n|dl4|link7|http%3A%2F%2Fjobs.aol.com%2Farticles%2Fphotos%2Ffast-food-jobs-and-what-they-pay%2F2475605%2F And the winner is ……….. Arby’s

And, Arby’s scores again right here - http://www.slashfood.com/2009/11/20/arbys-lures-sports-fans-with-free-food/?icid=main|htmlws-main-n|dl6|link5|http%3A%2F%2Fwww.slashfood.com%2F2009%2F11%2F20%2Farbys-lures-sports-fans-with-free-food%2F

Read more about the services I offer at www.squidoo.com/tradeareasurveys thanks.

13. January 2010

Weekpart 2 For 1 Pricing By Moe’s

Filed under: American Idol Ad, great recession, new normal, Moe's, weekpart pricing — Rick Phillips @ 17:25

The trend for dayparting and weekparting continues - this time it’s Moe’s with an American Idol ad last night saying `Two For One on Thursdays with purchase of two drinks’ - expect to see even more in 2010 as more and more fast food retailers realize that this is the new normal of the Great Recession.

12. January 2010

Checkers Woodstock Goes To Daypart Combo Pricing

Filed under: daypart combo pricing, Steak And Shake, daypart pricing, Sonic, Checkers — Rick Phillips @ 12:49

Just a quick post today to note the continued positioning being taken by various fast food restaurants locally - today - as the title suggests - Checkers had a reader board advertising lower evening combo pricing. Excellent idea and could encourage more combos during this higher customer transaction size period/daypart. This joins the limited 1/2 price - daypart pricing by Sonic and Steak And Shake for mid-day drinks.

Lastly for today - thanks for your support in 2009. Here’s some statistics about this website. In 2008 this website had 5,788 unique visitors - in 2009, 18,805 unique visitors (as many as 2,572 in a month). In 2008 this website had @9,300 page views and in 2009, over 28,000 page views.

Much more will be coming soon too - bookmark and return. Oh, and make sure to see in the sidebar an overview of the important posts of 2009.

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