Fast Casual - The I Don’t Want To Tip - Nearly A Restaurant Restaurant
Today’s link talks about everyone’s favorite niche in the new normal - the fast casual restaurant. And, in this link “Technomic’s 2010 Top 100 Fast-Casual Chain Restaurant Reportprovides rankings, analysis and profiles of the leading chains, and helps chain operators and foodservice suppliers understand emerging trends and players in today’s fastest growing segment.” - interesting reading with hard numbers to ignore. http://www.restaurantnews.com/fast-casual-chains-continue-to-grow-and-benefit-from-recession-finds-technomic/
Many FF chains are toying with the high-tech side of the marketplace - even to the point - like Sonic recently - of texting you each time you come into a trade area - When the Customer Is in the Neighborhood - http://online.wsj.com/article/SB10001424052748704238104574601944230186368.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop - (I would hope that it has some upper limit as one can easily transverse multi trade areas in nothing more than a trip to the mall.) Is this Jetson’s stuff - or - pure annoyance.
Indeed, the previous link leads me to this GREAT article - http://www.revenuejournal.com/blog/great-marketing-and-selling-crisis-2010-and-how-escape-it
The Great Marketing and Selling
Crisis of 2010 - and how to escape it
- Force #1: All those “traditional” marketing vehicles and methods have lost their power, and no one is really sure how and if the new vehicles and methods can replace them.
Force #2: No one wants to be “sold to.”
Force #3: Any entrepreneur or CEO with a conscience is in the midst of a spiritual crisis.
Force #4: Shaky economic climate - on a global scale.
Force #5: Personal reluctance to spend.
On top of all this, it’s personal. ———- Make sure to read this great link and please check around this site for much more.
