Restaurant Trade Area Research

7. July 2010

Domino’s Uses Authentic Food Photography in New Marketing Efforts

Filed under: Domino's Pizza, free wi-fi, Starbucks, new products — Rick Phillips @ 16:13

In the new normal - everyone is tired of the endless `marketing’ and pitching of products that do not live up to expectations - especially visually. But now, Domino’s Pizza has gone the extra step in advertising their product - showing THE REAL THING. Honesty, a worthwhile, unique attribute in advertising and enough to make this stand out - http://www.restaurantnews.com/dominos-puts-authentic-food-photography-in-marketing-picture/ 

Starbucks - FREE WI-FI - and more coming - Later this fall, Starbucks plans to introduce the Starbucks Digital Network, in partnership with Yahoo!. This new online experience, currently planned for U.S. company-operated stores, will offer customers free, unrestricted access to a collection of paid sites and services, exclusive content and previews, free downloads and local community news. - http://www.restaurantnews.com/starbucks-turns-on-free-wi-fi-for-customers-july-1st/

Being connected - Being Real - in the new normal.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

You must be logged in to post a comment.

Powered by WordPress