Top Of Mind Restaurant Ads
When I do some of my on the street - top of mind interviewing - I often ask my respondents about recall for Restaurant Advertising - here’s an example interview - http://www.youtube.com/watch?v=zTRO81RR7DA. Anyway, as I got to thinking of it just now - I thought I’d `do myself’ so to speak.
And the ad I like the most - is - Hardee’s; specifically the two `valley’ girl secretaries who are eating the `fresh’ breaded Chicken Strips and ignoring the `annoying’ phone calls they should be answering. To me, it’s hilarious and gets the message across about Freshness and upscaled.
The Wendy’s `talking couple’ ads about the new Fresh Salads (different types being featured) also comes across as promoting the Freshness and upscaled - with a bit of humor too. (The distracting relationship of the male and female Wendy’s worker.)
The Domino’s Pizza chief with his `not fluffed up’ pizza photography ads are next for me. Connects that his (Domino’s) pizza is Real Food and to not wanting to `fool the customer’ (implying the others do). The invite for consumers to send in their own pictures also connects at the personal level.
Captain D’s slogan recently - `Cookin in the Kitchen’ - caught my attention for its snappiness and food shots.
Chili’s - 5.99 Hamburgers caught my attention for low price point for sit-down casual (tipping locations) and product shot.
Steak and Shake coupons for Butter Pecan milkshakes increased my desire to go.
KFC - I’ve caught myself singing - G Double O D Goooooood - reluctantly a time or two. Catchy.
Quizno’s - 3, 4, and 5 dollar combos. Like this idea of a sliding combo price.
The laid back Zaxby’s tune - so easy to whistle.
More Top of mind Restaurant Videos Here - http://www.youtube.com/my_videos?feature=mhum
