Burger King Introduces 9 New Breakfast Items
BK goes directly after the only daypart still expanding in visits - Breakfast; with upscale type items, a 4.29 full breakfast platter, AND 1.00 value items too. Did I mention pancakes?
Ads begin 9-13 and info will be positioned broadly for the next 11 weeks. http://www.restaurantnews.com/burger-king-rolls-out-new-breakfast-menu/ more details at the link.
Here’s the story of a chain that has largely gotten the whole `new normal’ right - Taco Bell - Taco Bell CMO David Ovens Sees Hot Opportunities - http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ic193b6eacf48409b5f5a56dbec655408 good coverage of his marketing strategies in this interview.
New To This Blog? http://restauranttradearearesearch.com/important-posts-of-2009/
http://restauranttradearearesearch.com/important-posts-in-2008/
