In the new normal after the crash of 08 - restaurant people have been suddenly had a new outlet for `marketing’ - the so-called `value’ coupon offers of Groupon and many others. This article goes in detail to the positives and yes, the NEGATIVES (and backlash forming) - well worth your read. http://seattletimes.nwsource.com/html/foodwine/2014755353_webcoupons13.html?prmid=head_main ——–
Customers are SPEAKING up about what might increase their FREQUENCY of usage of your restaurant in this article - some highlights - Calorie and Nutrition info, snack items, more breakfast and Chicken offerings, — and more at the link - http://www.restaurantnews.com/consumers-serve-up-advice-to-restaurants-looking-to-increase-the-frequency-of-their-visits/ —
Hardee’s and Carl’s Jr GO TURKEY - http://www.restaurantnews.com/carls-jr-hardees-first-national-fast-food-chains-offering-charbroiled-turkey-burgers/ - and position the health claims.
SUBWAY reduces sodium by 28% - smart move, under marketed - http://www.restaurantnews.com/subway-restaurants-reduce-sodium/
More along these same lines of trends - Restaurants say consumers are finally ordering healthier meals - http://www.usatoday.com/money/industries/food/2011-04-12-healthy-food-restaurants-applebees.htm
See the sidebar `labels’ for categories of interest to you. Thanks.
There is brand loyalty and there is brand loyaty - http://www.huffingtonpost.com/2011/05/12/in-n-out-burger-north-texas-expansion_n_861172.html?icid=main%7Chtmlws-main-w%7Cdl1%7Csec3_lnk3%7C213092 with video. Up until now I had been blissfully unaware of In-N-Out’s Christian connections. ————————-
Holy Smokes. Panera Bread has added choice sirloin steak to the breakfast daypart, salad offerings, and sandwich segments of it’s menu - quality marketing moves - http://www.fastcasual.com/article/181104/Panera-Bread-beefs-up-menu-with-steak-sandwiches-salad ——————————————-
Meanwhile…. Wendy’s Fries Beat McDonald’s in National Taste Test - http://www.restaurantnews.com/wendys-fries-beat-mcdonalds-in-national-taste-test/ - if it was ME - I’d position this information to all the NON TRIERS — ad, two friends, one gives facts to the other and says `You mean you haven’t tried them yet?’ ————————————–
McDonald’s to increase prices one percent - http://www.slashfood.com/2011/04/22/mcdonalds-to-bump-prices-yet-ads-wax-fifties-nostalgic/ ———————
And, here’s an interesting research study about the breakfast daypart with consumers which provides actionable understandings - Research Reveals Restaurant Diners Want Healthier Breakfast - http://www.restaurantnews.com/research-reveals-restaurant-diners-want-healthier-breakfast/ - healthy fast food, a growing segment for sure. —- here is more proof of the pudding - Lower Calorie Items Gaining Momentum on Restaurant Menus - http://www.restaurantnews.com/lower-calorie-items-gaining-momentum-on-restaurant-menus/
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