McDonald’s Bets Pricing Drinks At $1 Will Heat Up Summer Sales
One has to wonder how many years it of `the new normal’ that competitors will let McDonalds claim this value attribute to themselves in the FF arena — will everyone play catch-up? Will anyone have the nerve to go super-low on the Iced Tea as a response (other than convenience outlets)?http://online.wsj.com/article/SB10001424052748704743404575127551110770616.html
Twitter’s allure is tough to translate into dollars, but one national name, Dunkin’ Donuts, is tracking results and ramping up its presence on the microblogging site. – Treating your customer base right is important - twitter can be part of it - http://www.portfolio.com/companies-executives/2010/03/16/dunkin-donuts-tracking-twitter-in-effort-to-turn-tweets-into-sales/
Franchising Redux at Sizzler Restaurants - Interesting Q & A with a head person - http://www.chainleader.com/article/453688-Executive_Q_A_Franchising_Redux_at_Sizzler_Restaurants.php
The ultimate giveaway and crowd pleaser - The Chains With Free Food Prizes and the People (600,000!) Who Want Them - http://online.wsj.com/article/SB10001424052748704688604575125753339035336.html?mod=WSJ_latestheadlines
See my research on trade areas at Squidoo - www.squidoo.com/tradeareasurveys
