Restaurant Trade Area Research

28. August 2010

NPD Says - Restaurant Traffic To NOT Keep Pace With Population Increase

Filed under: Luby's, 4.99 Breakfast Bar, no tipping, fast casual, aging demographics, Firehouse Subs — Rick Phillips @ 09:35

Interesting report that focuses on the aging population and how that segment uses restaurants less than other age groups - more insights at the link - http://www.restaurantnews.com/us-restaurant-traffic-will-grow-less-than-population-growth-over-next-decade-reports-npd

No tipping, quality food - Fast Casual Establishes Itself as Niche Restaurant Category, According to Mintel - http://www.restaurantnews.com/fast-casual-establishes-itself-as-niche-restaurant-category-according-to-mintel/ is the real question when will the `casual’ restaurants - with tipping - change their business model? Will waiters and waitresses soon be `salaried employees’?

Firehouse CEO: Sites Thriving - http://www.swtimes.com/business/article_470f9536-aaca-11df-b0f2-001cc4c002e0.html - Comps are UP.

More aggressive price point focus of the new normal - Luby’s Introduces All You Can Eat Breakfast for Only $4.99 - http://www.restaurantnewsrelease.com/lubys-introduces-all-you-can-eat-breakfast-for-only-4-99/853387/ - and, as you know, the only segment growing is Breakfast.

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27. March 2010

Dinner-Out Declines: Economy Not Sole Factor

Filed under: youtube, street level views, aging demographics, Moe's, customer frequency — Rick Phillips @ 08:37

To a market researcher like myself — I LOVE this link because it has wonderful REAL DATA. And, that data is not favorable to today’s restaurateur. Why? Well, the data shows that dinner usage of restaurants is off for ALL demographic groups. Great specific information such as (number of dinners out per year) - 18-31years (66); 32-43 years (63); 44-51years (60); 52-61years (56); 62 and over (49) much more at this link too — http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122816

Moe’s Grows - Tex-Mex Heads to Turkey as Credit Thaw Fuels Restaurant Growth - http://www.businessweek.com/news/2010-03-19/tex-mex-heads-to-turkey-as-credit-thaw-fuels-restaurant-growth.html

And, check out this big Moe’s fan that I interviewed as part of my Street Level Views service in 2009 — http://www.youtube.com/watch?v=Bj8ZsJ5JeAg - you can see all of these interviews by going to YouTube and entering into the search box `top of mind restaurant’ - and lo and behold - free research for you.

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