Quick Restaurant Thoughts And Links
It’s scant data but this website is once again in the Alexa Rankings - http://www.alexa.com/siteinfo/restauranttradearearesearch.com# - the stats from 1&1 my host would indicate a growing readership too.
So, I have now seen the TV ad campaign for the new Burger King Breakfast menu —– to me —– OK, but, strange IMO. I mean, ONLY MEN marching in the street? (I noted the various types of men from office to laborer to `funny’ still in bathrobe man.) I thought BK wanted to slowly move to less emphasis on ONLY the male target. The commercial also left me wondering what these products were that I only had a few seconds to view all together.
Recently got two very different coupons via the mail for Honeybaked Ham and CiCi’s. HH offered a 6.99 combo and CiCi’s offered a 3.99 adult buffet. Now my first statement is that CiCi’s hasn’t offered this price point for quite sometime, and, became famous for it when the chain was in full expansion mode prior to the new normal. Except for the fact that the coupon was only for one person (why not make it for more than one on the same coupon) - it was a very compelling reason `to return’ to having CiCi’s be part of the mix of restaurants used. Whereas, my first thought about HH was - WTH? — What is the NORMAL price if this is the `value’ they now are offering (and in the same plaza as a Subway with a 3.99 daily deal)? And, who in the world is this coupon trying to compete with - O’Charley’s?
I’ve also caught sight of the fact that the Woodstock Steak and Shake - in addition to meeting the new afternoon dayparting of drink prices (like Sonic) - to attract some of those `convenience store’ types — they now offer the same 2-1 deal from 2AM to 4AM — very cool.
And, here’s a new technology that even mentions usage by Fast Food Chains - Bump Uses License Plate Image Recognition to Text Fellow Drivers - Includes this statement:
Fast food restaurants, for example, could use the technology to offer personalized menus to drive-thru customers, as based on their previous selections
