Restaurant Links - Late March
A $10 Pizza Hut promotion that launched late last year in Dallas and went nationwide last month has helped the country’s largest pizza seller regain some of the sales it lost to lower-priced chains - Family eats for 10.00 is a winner in the new normal - http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-PizzaHut_26bus.ART.State.Edition1.3cf3be9.html
Consumer Insights Survey: Restaurant Brand Loyalty Remains High Despite Declining Visits - And, from the article - “Edwards explained that in order for brands to grow their customer base today, they must provide a trigger that prompts a consumer to try something that’s out of their comfort zone. ….The Consumer Verdict: Coupons Are the Answer…Of twelve options, the most frequent reason (36%) for considering switching to trial a new restaurant was a coupon or discount. A separate question validated this finding, with more than half of consumers indicating that a coupon or discount offer did recently prompt them to a visit a restaurant they might not have otherwise tried.” - http://restaurantnews.com/consumer-insights-survey-restaurant-brand-loyalty-remains-high-despite-declining-visits/ - Other notable statistics include:
Free WiFi: Is it right for your QSR? - Interesting story - http://www.qsrweb.com/article.php?id=17531&na=1
