One more time - Links without commentary.

New Concept, Coal Burger, Set to Sizzle in the Woodlands - http://www.restaurantnews.com/new-concept-coal-burger-set-to-sizzle-in-the-woodlands/ ——— New 1/4 Pound Southern Style Chicken Sandwich Debuts at Church’s Chicken Restaurants - http://www.restaurantnews.com/new-1-4-pound-southern-style-chicken-sandwich-debuts-at-churchs-chicken-restaurants/  —- Jack in the Box Introduces New Bourbon BBQ Steak Grilled Sandwich - http://www.restaurantnews.com/jack-in-the-box-introduces-new-bourbon-bbq-steak-grilled-sandwich/ —- Benihana Sizzles with Five-Course Filet Mignon and Hibachi Chicken for Two - http://www.restaurantnews.com/benihana-sizzles-with-five-course-filet-mignon-and-hibachi-chicken-for-two/ —— and today’s fun link - http://www.hamburgerchains.com/

Part Three tomorrow

Keeping the offerings fresh to attract new customers and retain existing customers is a must for most chain FF restaurants - here - Church’s Chicken introduces the Chicken Mini Sandwich at the 89cent and 2 for 1.49 price points - here’s the description:

all white meat breast filet on a toasted, slightly sweet bun topped with lettuce, creamy Original or Spicy mayonnaise and a crunchy dill pickle chip.

Sounds good - and certainly could help Church’s at this lower price point for consideration for that market segment of FF users that often don’t consider Chicken.

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Meanwhile, Fazoli’s Introduces Four New Mini Bakes - http://www.restaurantnews.com/fazolis-introduces-four-new-mini-bakes/ - at =3.99 - value pricing and value sizing once again.

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Oh, an update on the Woodstock Fast Food Market - on the main Hwy 92 Strip another Chicken Casualty - Mrs. Winners - right across the street from the first name brand to fall in the new normal KFC. —– Philly CheeseSteak has added Chicken Nuggets —– (strange) — Bubba Q was selling 15 dollar meals online for 7 bucks.

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More soon.

Looking for revenue anywhere they can get it in this new normal - politicians in Omaha put a 2.5% tax on restaurant diners - forcing them to drive to other communities to avoid the tax.  http://www.ketv.com/r/25247993/detail.html

New Chicken Taco at Church’s Chickent - http://www.restaurantnews.com/churchs-chicken-on-the-go-with-the-new-crispy-chicken-taco/ - nice brand extension here for `on-the-go’ targeting too (did I see a burrito now offered at Hardee’s in Woodstock Ga?).

Wingstop Reaches 29 Consecutive Quarters of Positive Comp Store Sales  - http://www.restaurantnews.com/wingstop-reaches-29-consecutive-quarters-of-positive-comp-store-sales/

Will Arby’s and Wendy’s increase prices? - http://www.walletpop.com/blog/2010/10/01/are-wendys-and-arbys-going-to-beef-up-menu-prices/ – kinda a strange article to me as any beef price increases would certainly hit everyone.

Speaking of beef - Regional Chains Feed Hunger For Burgers - http://www.msnbc.msn.com/id/38420989/ns/business-local_business/

From the in-case you missed it file - McDonald’s sss up 4.9% in August - http://www.restaurantnews.com/mcdonalds-posts-strong-global-comparable-sales-august-up-4-9/

More about my services at www.squidoo.com/tradeareasurveys

Part of the data the MarketView I offer asks the customer for their zipcode - pretty basic. Yet, the outcome of the data - can paint a very revealing picture of a stores customer base. Indeed, let me paint that picture with REAL data from a MarketView project.

For example, in a recent MarketView with over 10 units - the range of customers who came from the stores main two zipcodes - varied from 23% to 58%. And, as I have mentioned many times already in this blog - stores with similar sales figures often have totally different individual marketing needs. Indeed, since the above figures are real - lets say in a fairly large market that you buy a full zipcode distribution for your Fast Food Brands restaurant coupons into the homes of your market.

Not too hard to figure out which ones will do the best - does it?

What if you decided to save some cash and only target the stores that have their data show that over 50% of the stores customer base comes from the top two zipcodes? Pretty smart - don’t you think? And, is a real targeting of your marketing dollars.

Here’s some other FF restaurant links of interest:

http://lubbockonline.com/stories/082309/bus_485065787.shtml After the boost from an Obama visit - 5 Guys hamburgers is up to 450 stores.

Church’s Chicken benefits from goodwill from $20,000 giveaway - http://www.qsrweb.com/article.php?id=15523&prc=66&page=58 Being local, giving a sense of helping in this down economic time - important.

JPMorgan downgrades Burger King on sales - http://www.forbes.com/feeds/ap/2009/08/03/ap6733181.html This is based solely on the continued unemployment seen in 2010 - which will affect all FF restaurants.