Ronald McDonald of course. The icon. The legend. Say it isn’t so, please, say it isn’t so — http://www.dailyfinance.com/story/company-news/ronald-mcdonald-put-to-pasture-as-fast-food-chain-gentrifies/19866419/ - more than likely, IMO, is that he is being given a marketing `rest’ to avoid burnout also. It also helps to not confuse the new McDonald’s perceptions (hey, it’s for adults too) just yet with the old-time favorite.
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Saw the new Dairy Queen ads which take on (poke fun at) the whole use of the word `Good’ in advertising campaigns by fast food brands (wonder who).
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Here’s a cheap fun idea - use your FF brand blog or social media to challenge a `celebrity’ in some manner - Denny’s Calls Out ‘Man v. Food’ Star Adam Richman - http://www.hospitality-industry.com/index.php/news/comments/dennys_calls_out_man_v._food_star_adam_richman/ could you eat 40 dollars of food from Denny’s? How about 20 dollars?
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Continuing to enhance at an important price point - Burger King Beefs Up Value Menu with BK Stackers - http://www.restaurantnews.com/burger-king-beefs-up-value-menu-with-bk-stackers/
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Meanwhile….
Cici’s continues push on price point - CiCi’s Pizza Announces $4.99 Endless Value Dinner Campaign - http://www.restaurantnews.com/cicis-pizza-announces-4-99-endless-value-dinner-campaign/ and Sonic - SONIC Adds Four New Premium Beef Hot Dogs to Menu - http://www.restaurantnews.com/sonic-adds-four-new-premium-beef-hot-dogs-to-menu/
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Thanks for your visit - RTAR’s Alexa rank - http://www.alexa.com/siteinfo/restauranttradearearesearch.com# - will post again soon as I have lots of links ready to go.
America’s number 3 Fast Food Chain changing hands is big news indeed - http://www.businessweek.com/news/2010-06-11/wendy-s-arby-s-investor-peltz-approached-on-takeover-update2-.html.
Taco Bell’s Two Dollar price point promotion is being well received in the new normal - “Taco Bell’s two dollar value meal is potentially game changing,” says Gary Stibel, Founder and CEO…..One dollar meals drastically limit the quantity a restaurant can offer and often leave consumers wanting. This is strategic to Taco Bell because the bullseye of their target audience is the young male who doesn’t eat restaurant food, he ‘hoovers’ it. ….the original Chief Marketing Officer of Taco Bell, points out that “one of the bases for PepsiCo’s acquisition of Taco Bell was the ability to deliver good tasting, filling foods to young men at prices that were attractive to the guest and profitable to the owner. It is one of the strengths of Mexican food in a crowded QSR marketplace.” - More here - http://www.restaurantnews.com/the-2-value-meal-could-be-a-game-changer-for-taco-bell/
Taco Bell recently used this Fun Idea to promote the 2 dollar price point - Taco Bell Asks Federal Reserve to Circulate More $2 Bills - http://www.restaurantnews.com/taco-bell-asks-federal-reserve-to-circulate-more-2-bills/
In other price point positioning news - Boston Market Debuts New Market Sliders For $2.99 - http://www.restaurantnews.com/boston-market-debuts-new-market-sliders-for-2-99/ - and combos for 4.99 - very aggressive.
And, score another one for McDonald’s - McDonald’s Ads to Showcase Undiscovered Artists and Bands - as this is an incredibly great idea to target the under 25 segment. - McDonald’s Ads to Showcase Undiscovered Artists and Bands - brilliant, again - http://www.restaurantnews.com/mcdonalds-ads-to-showcase-undiscovered-artists-and-bands/
I appreciate your visit today. Have a look around www.restauranttradearearesearch.com .
