Hello, welcome back. This blog is one of the few on the internet about restaurants by a real market researcher of fast food restaurants. I’ve been sharing some insights and I hope you bookmark my blog and return on a regular basis.
Today’s post is dependent on the previous two posts - so, you may need to dig down for a fuller understanding. Essentially, I’ve been outlining some specific REAL information from about a decade ago for a 3 store FF brand that had sales of @2,670,000.00 combined. And, in the last post I revealed the actual size of the combined customer base - based on my Customer Base Formula. Today, I’d like to show what that MEANS in terms of spending by any individual customer within a specific frequency of usage scale. For example:
49 - 4x’s a week users - spend 80,000.00 per yr - @1.6k yr-130mo-31 week
400-2-3x’s week users - 348,000.00 per yr - @870.00 yr - 72mo-16 week
1,800 - Once a wk users- 642,000 yr - @357.00 yr - 30mo - 7 week
3,600 - Once every 2-3 wks - 642,000 yr - @177.00 yr - 15mo - 3.40 week
3,700 - Once a month users - 321,000yr - @86.00 yr - 7mo - 1.66 week
5,400-Once every 2-3 mtn - 241,000yr - @ 44.00 yr - 3.68mo - 85cents/wk
2,100-Once every 4-6 months- 26,000yr - @12.00yr - 1.00mo -24cents/wk
21,700-Less than every 6 mo - 187,000yr - @8.61yr - 72cents a month and 18 cents a week
These stores had 7% first time users spending about 187,000 a year — 2,100 new customers a month or about 25,000 new customers in a year.
Now, just to ask you as a restaurant owner — if you knew that @21,000 of your 38,000 customer base spent less than 9 dollars a year at your store - would you be willing to try a method to change it? IF SO, give me a call on my cell ——– you can find that information by going to my site about Trade Area Surveys — www.squidoo.com/tradeareasurveys
Now - today’s restaurant links.
“…nutritious fast food. Maybe it’s not so bad after all.”
http://blog.nj.com/parentalguidance/2008/07/i_was_wrong_about_fresh_apple.html Maybe, just maybe, the Tide is turning.
“…research from Just Kids Inc’s Global Kid Study, which showed that children daydream about helping others and are becoming more altruistic.”
http://www.brandrepublic.com/News/838897/McDonalds-launches-conservation-themed-Happy-Meal/ Perhaps someone will beat McD’s at this in the states?
Economic Slowdown Forces Choices in Food
http://www.ausfoodnews.com.au/2008/08/12/economic-slowdown-forces-trade-down-in-food-spend.html Holds true worldwide.
Panda Express Thrives On Orange Chicken
http://www.latimes.com/business/la-fi-panda13-2008aug13,1,3381302.story Success story - focused on customers.
That’s all for today — remember to bookmark this page. Thanks.
