Restaurant Trade Area Research

There is brand loyalty and there is brand loyaty - http://www.huffingtonpost.com/2011/05/12/in-n-out-burger-north-texas-expansion_n_861172.html?icid=main%7Chtmlws-main-w%7Cdl1%7Csec3_lnk3%7C213092 with video. Up until now I had been blissfully unaware of In-N-Out’s Christian connections. ————————-

Holy Smokes. Panera Bread has added choice sirloin steak to the breakfast daypart, salad offerings, and sandwich segments of it’s menu - quality marketing moves - http://www.fastcasual.com/article/181104/Panera-Bread-beefs-up-menu-with-steak-sandwiches-salad ——————————————-

Meanwhile…. Wendy’s Fries Beat McDonald’s in National Taste Test - http://www.restaurantnews.com/wendys-fries-beat-mcdonalds-in-national-taste-test/ - if it was ME - I’d position this information to all the NON TRIERS — ad, two friends, one gives facts to the other and says `You mean you haven’t tried them yet?’  ————————————–

McDonald’s to increase prices one percent - http://www.slashfood.com/2011/04/22/mcdonalds-to-bump-prices-yet-ads-wax-fifties-nostalgic/ ———————

And, here’s an interesting research study about the breakfast daypart with consumers which provides actionable understandings - Research Reveals Restaurant Diners Want Healthier Breakfast - http://www.restaurantnews.com/research-reveals-restaurant-diners-want-healthier-breakfast/ - healthy fast food, a growing segment for sure. —- here is more proof of the pudding - Lower Calorie Items Gaining Momentum on Restaurant Menus - http://www.restaurantnews.com/lower-calorie-items-gaining-momentum-on-restaurant-menus/

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Winners of the various categories are: 

Healthy Food - Subway - Mega Chain; Jason’s Deli - Large Chain

Coffee - Starbucks, Dunkin Donuts, McDonalds

Best Burger - Five Guys, In-N-Out Burger, Wendy’s

Best Fries - McDonald’s, In-N-Out Burger, Five Guys

Best Milkshake - Dairy Queen

Best Value - McDonald’s, Panera Bread

Best Drive-Thru - McDonalds

Most Popular - Subway

More details at this link - http://www.restaurantnews.com/zagat-fast-food-survey-rates-136-major-dining-chains-from-breakfast-to-burgers-dessert-to-drive-thrus/

I remember when Coors Beer was a legend before national distribution and the loyalty levels and desire to `score’ some when available — For some, the In-N-Out move will draw the same response. - Texas seems the next move - http://www.dailyfinance.com/story/company-news/in-n-out-burger-dallas-texas/19491184/

O’Charlies continues the new normal advertising - price points - O’Charley’s Launches New Ultimate Choices Menu - grabbing three points with below 10.00 to identify with - http://www.restaurantnews.com/ocharleys-launches-new-ultimate-choices-menu/ 

Here’s some older news - California County Bans Toys With Fast-Food Meals - here comes the government again - http://www.aolnews.com/nation/article/santa-clara-county-bans-toys-with-fattening-meals/19456492

Thanks for your visit - make sure to look around for much more about restaurants and research about restaurants.

Nothing like being a bit late to the party - or - making the move while a 5.01 Combo advertising campaign is going onward - but Arby’s has finally moved to match the direct FF competition. Seems the shift away from advertising specific products and tastes continues.

Also seen lately is Capt. D’s once again positioning their food and prices compared to Red Lobster - this time showing a party of two that they could have fed a party of four AND gotten 15.00 back. The tradedown customer is a legit positioning for sure for `dinner’ FF restaurants.

Finally, some other restaurant links:

Hundreds line up to apply for a job at In-N-Out Burger - http://www.ksl.com/?nid=148&sid=8366210

Study: Consumers Prefer E-mail Interaction to Social Media - http://blog.sellsiusrealestate.com/marketing-tips/study-consumers-prefer-e-mail-interaction-to-social-media/2009/10/16/

Hello, welcome back to Restaurant Trade Area Research - and today - that is just what will be discussed.

Markets which use my MarketView marketing research design find out the information needed to have truly effective billboard advertising. And, no, I’m NOT talking about `what’ is even on the billboard - I’m talking about placement.

Yes, placement - one of those  P’s of marketing. How you ask?

Well, the MarketView maps your trade area for each of your stores in an ADI and more importantly for this `effectiveness’ - finds out important customer information which determines the actual customer base size of an individual store in a market.

While it may seem counter-intuitive, your store with the largest volume may NOT be the store with the largest customer base - indeed, some of your lowest volume stores may fit that characteristic. How you ask?

Well, any store, and often lower sales volume stores - have LARGE customer bases with INFREQUENT users - indeed, some Fast Food Units may have 10-15,000 or more infrequent users compared to other units. And that is a lot of extra users being exposed to a particular billboard ad.

Additionally, because a unit (and market) has had its customer base Trade Area mapped as part of the research of the MarketView, even the side of the street for most exposure to the most customers can easily be selected for better billboard effectiveness.

Read here for more about Customer Base Size: http://restauranttradearearesearch.com/2008/08/10/customer-base-size-it-can-be-calculated/

http://restauranttradearearesearch.com/category/customer-base-size/

Here’s another restaurant link - a good news story:

http://www.businessweek.com/magazine/content/09_16/b4127068288029.htm?chan=top+news_top+news+index+-+temp_small+business