Restaurant Trade Area Research

15. July 2011

Summer Restaurant Link Clearance - Part Two

One more time - Links without commentary.

New Concept, Coal Burger, Set to Sizzle in the Woodlands - http://www.restaurantnews.com/new-concept-coal-burger-set-to-sizzle-in-the-woodlands/ ——— New 1/4 Pound Southern Style Chicken Sandwich Debuts at Church’s Chicken Restaurants - http://www.restaurantnews.com/new-1-4-pound-southern-style-chicken-sandwich-debuts-at-churchs-chicken-restaurants/  —- Jack in the Box Introduces New Bourbon BBQ Steak Grilled Sandwich - http://www.restaurantnews.com/jack-in-the-box-introduces-new-bourbon-bbq-steak-grilled-sandwich/ —- Benihana Sizzles with Five-Course Filet Mignon and Hibachi Chicken for Two - http://www.restaurantnews.com/benihana-sizzles-with-five-course-filet-mignon-and-hibachi-chicken-for-two/ —— and today’s fun link - http://www.hamburgerchains.com/

Part Three tomorrow

28. March 2011

Boston Market Completes Nationwide Upgrades in 400 Restaurants

The upscaling of the non-tipping restaurant segment continues - http://www.restaurantnews.com/boston-market-completes-nationwide-upgrades-in-400-restaurants/ - highlights include:

Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable in this fast-casual concept

  • Plateware – For guests dining in, Boston Market will serve the food on real plates and stainless steel knives, forks and spoons.
  • MUCH more at the link of the upgrades:

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    Oldie but goodie link - Zagat Fast Food Survey Rates 136 Major Dining Chains From Breakfast to Burgers, Dessert to Drive-Thrus - http://www.restaurantnews.com/zagat-fast-food-survey-rates-136-major-dining-chains-from-breakfast-to-burgers-dessert-to-drive-thrus/

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    Meanwhile… How Lunchtime Is Turning Into Snack Time  - http://online.wsj.com/article/SB10001424052748703720004575477652910948336.html?mod=googlenews_wsj – smaller portion options to fit snack movement. And, White Castle Inducts Its Most Dedicated Fans Into Cravers Hall of Fame - http://www.restaurantnews.com/white-castle-inducts-its-most-dedicated-fans-into-cravers-hall-of-fame/ - in some cases the super user is priceless. Brand loyalty. And, in UPSCALE locations - perhaps this benefit is worthwhile in today’s new normal of competition - Restaurants Now Realizing That the iPad Makes Life Easier - http://www.switched.com/2011/01/04/restaurants-ipad-makes-life-easier/?icid=main%7Chtmlws-main-w%7Cdl8%7Csec3_lnk2%7C193449

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    Some year to year sales numbers - Chick-Fil-A, 2010 up nearly 6% same store - http://www.restaurantnews.com/chick-fil-a-continues-sales-growth-momentum-in-2010/ - Jack-In-The-Box, up 1.1% first quarter compared to year ago - http://www.restaurantnews.com/jack-in-the-box-inc-reports-first-quarter-fy-2011-earnings-updates-guidance-for-fy-2011/

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    Thanks for visiting. Dig deeper for much more.

    25. February 2011

    Greenberg: Restaurant Investors Living in Denial?

    Here’s the opening tease from the article link:  `Inflation and restaurants is not a new theme, but add gasoline prices and the mixture could be explosive.’  - http://www.cnbc.com/id/41430184

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    More ways our society is changing via the Restaurant Industry - Nearly 50 Percent of Restaurants Owned by Women - http://www.restaurantnews.com/nearly-50-percent-of-restaurants-owned-by-women/

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    The funding issue - United Capital Finances $2 million for Five Guys Burgers and Fries Operator - http://www.restaurantnews.com/united-capital-finances-2-million-for-five-guys-burgers-and-fries-operator/ - has lent to many franchise brands.

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    More FREE stuff -Perkins Giving Away Free Pancakes on ‘Perkins Pancake Day’ - http://www.restaurantnews.com/perkins-giving-away-free-pancakes-on-perkins-pancake-day/

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    Some new restaurant products being marketed - McDonald’s Angus Third Pounder Line Gets Bolder With Chipotle BBQ Bacon - http://www.restaurantnews.com/mcdonalds-angus-third-pounder-line-gets-bolder-with-chipotle-bbq-bacon/ - three hot words in one Angus, Chipotle, Bacon. ——— Here, Jack In The Box continues the Upscaling of Milkshakes with FF - Jack in the Box Shakes Up Menu with New Mint Oreo Cookie Shake - http://www.restaurantnews.com/jack-in-the-box-shakes-up-menu-with-new-mint-oreo-cookie-shake/ — and - here, Domino’s looks to strengthen a brand extension -Domino’s Introduces New Wings and Boneless Chicken - http://www.restaurantnews.com/dominos-introduces-new-wings-and-boneless-chicken/

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    More, soon.

    15. February 2011

    Reel In Some Restaurant Links

    For example: Long John Silver’s Reels In New Logo, Message - http://www.restaurantnews.com/long-john-silvers-reels-in-new-logo-message/ – `We Speak Fish’ - Simple, direct, targeted. Compelling? And, LJS, on selling block? http://www.restaurantnews.com/yum-brands-looking-to-sell-long-john-silvers-and-aw-all-american-restaurants/

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    Jack in the Box Guests Reel In $2.99 Fish Sandwich Combo Meal - http://www.restaurantnews.com/jack-in-the-box-guests-reel-in-2-99-fish-sandwich-combo-meal/ - Action price point for FF.

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    Moe’s continues its interest in `weekparting’ with - Moe’s Southwest Grill Supports Meatless Mondays With Vegetarian and Flexitarian Meal Options - http://www.restaurantnews.com/moes-southwest-grill-supports-meatless-mondays-with-vegetarian-and-flexitarian-meal-options/ - Side targeting of `health’ segment.

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    McDonald’s comparable global January sales up over 5% - http://www.restaurantnews.com/mcdonalds-january-global-comparable-sales-rise-5-3/ - BIG Boy comparible Down over 1% http://www.restaurantnews.com/frischs-reports-higher-sales-and-earnings-in-the-second-quarter-of-fiscal-2011/ - blames attrition to new stores! ——– O’Charley’s same store sales down - http://www.restaurantnews.com/ocharleys-inc-reports-fourth-quarter-and-fiscal-2010-results/

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    Sbarro in trouble? http://www.restaurantnews.com/debt-burdened-sbarro-could-slice-some-shops/

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    More soon.

    4. October 2010

    Ultra Affluent Hugely Increase Fast Food Spending

    Those who charge 7,000 or more a month to credit cards and who meet a specified income level - increase quick service usage by 24% - three times the rate of other demographics. From the link:

    “Subconsciously, I think I’m saving money by spending less on food, but my spending somewhere else must be going up, because the amount on my credit card is not going down,” Gutsell said to the WSJ, as he ate an Extra Value Meal at a McDonald’s.  - http://eatdrinkandbe.org/article/index.fast-food-rich-people-015

    Yes, this is how screwed up the new normal is.

    In other news about McDonald’s and the new normal - McDonald’s May Drop Health Plan - http://online.wsj.com/article/SB10001424052748703431604575522413101063070.html

    20 New Items and a re-designed menu is what IHOP positions to re-invigorate customer base - http://www.restaurantnews.com/ihop-serves-up-new-menu-full-of-innovative-choices-to-satisfy-any-craving/ - (come to think of it - while it’s been years since I choose IHOP - it did have a confusing overwhelming menu).

    Jack In The Box closes 40 company stores - http://www.forbes.com/2010/09/29/jack-in-the-box-to-close-40-restaurants-marketnewsvideo.html - the new normal does not bode well for turnarounds.

    Creamy premium MilkShakes tested at Checkers - http://www.restaurantnews.com/checkers-brings-a-cold-wave-to-sunny-south-florida/ joining the growing trend in top of the line shakes.

    Please visit my sidebar for more great links and products. Thanks.

    4. June 2009

    New Price For Customers - Free Food (Part Two)

    The new price of `free’ continues within the fast food category - this week - I’m aware of a dayparted Sonic free Root Beer Float and a free donut at Dunkin Donuts (with purchase) and I’m pretty sure I saw a coupon for an Arby’s `weekparted’ free Kids meal (on weekends with purchase). To be honest, I think there was at least one more.

    Well, at least the new FREE involves some targeting. Targeting families to get into a weekend Arby’s visit - good idea. Targeting the sweet tooth by Sonic in the evening (this promo was after 8PM) - creating that `float, at night, in the summer idea - and also making this FREE promotion FREE - good idea. Dunkin Donuts getting some free trial by coffee users - good idea.

    Also newsworthy on the `re-pricing’ of fast food restaurant visits is McDonald’s (at least locally) going 1.00 for all sizes of any soft drink (a la carte) (until Sept.30th) - NOT just the sweet tea. Smart - something I suggested all chains should consider in prior posts about how to deal with the `new’ normal in restaurant usage.

    And, that new normal continues to make it a rough go as these links indicate:

    Fast-Food Chains In For Job-Loss Pain - http://money.cnn.com/news/newsfeeds/articles/djf500/200906031622DOWJONESDJONLINE000812_FORTUNE5.htm

    Same store sale figures - Not good news for some - down as much as 8% for Arby’s - Qdoba’s down;  BK, Wendy’s, Jack In The Box slightly up. http://www.mediabuyerplanner.com/entry/41524/burger-king-promotes-value/

    http://www.rttnews.com/Content/BreakingNews.aspx?Node=B1&Id=947907%20&Category=Breaking%20News

    Don’t leave before visiting my Squidoo site - where I explain some of the services I offer www.squidoo.com/tradeareasureys - thanks.

    30. July 2008

    Original FernBar Giant Bennigan’s Closes Company Stores

    When it flashed across the newswires and TV headlines - most readers were stunned - suddenly, a restaurant icon was `shutting its doors’ - Bennigan’s. No, this was not your lowly newbie who was closing after 50 stores; this was one with hundreds and a history. And, if you have been under a rock for the last 18 hours - the news is that the company owned stores are closing. You will find the link below.

    Is there any marketing trade area information in all this? Perhaps.

    For example, if a company unit was near a franchisee restaurant - some of that company unit customer base may become part of the large  `occasional’ users customer base of any given unit. Certainly billboard ads in the vicinity of the closed store with an `open stores location’ could be effective - or - targeting the likely home zipcode of the closed store with direct mail. (Perhaps corporate will share such info if they have done the appropriate research at the store level in the past.)

    Finally, not ALL of the corporate units would have been `bad’ sales - aggressive restaurateurs could open franchisee units and fill in the void in valid market areas. That said, suddenly the market has many more empty restaurants waiting for a new concept.

    Today’s Links

    Bennigan’s

    http://www.marketwatch.com/news/story/bennigans-franchising-company-lp-steak/story.aspx?guid=%7BE5283276-F8A1-44C4-8D83-EB9857B37D11%7D&dist=hppr   Franchisee’s to remain open.

    Bennigan’s Wake

    http://www.chicagotribune.com/business/chi-wed-bennigans-closing-jul30,0,6474654.story Longer, more in-depth read on the industry.

    Denny’s Second Quarter Numbers

    http://www.marketwatch.com/news/story/dennys-corporation-reports-results-second/story.aspx?guid=%7B2B41FDD2-AB42-402E-BCB2-42880BCED8F6%7D&dist=hppr Hard to put up `up’ numbers these days.

    Banning Fast Food Drive Thru Windows

    http://network.nationalpost.com/np/blogs/posted/archive/2008/07/29/better-watch-your-butts-in-calgary.aspx Beware of this sentiment.

    Cheesy Macaroni Bites

    http://laist.com/2008/07/29/simply_wrong_food_jack_in_the_boxs_1.php New Product of Jack In The Box; interesting product picture.

     

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