Restaurant Trade Area Research

17. May 2010

McDonald’s Stirs Oatmeal Into Morning Breakfast War

Filed under: one-on-one research, footlong sandwiches, oatmeal, Subway, Starbucks, McDonald's — Rick Phillips @ 16:10

Leave it to McDonald’s to uniquely position `nutrious’ Oatmeal - no FF competition, targets Starbucks success with it  - and appeals even to the sit-down `greasy spoon’ users. http://www.walletpop.com/blog/2010/05/13/mcdonalds-adds-oatmeal-to-the-menu-as-breakfast-wars-heat-up/ Another great move by McDonald’s.

Here’s some one and one research I did last year about restaurants - http://videosq.com/Tara-35-44-Top-Of-Mind-Restaurant-Research__EtVziTDuZOY.html - you can see the other five by going to YouTube and entering `top of mind restaurant’ in the search browser.

In other news - Subway To Everyone Else: Stop Selling ‘Footlong’ Sandwiches - http://www.npr.org/blogs/money/2010/05/subway_to_everyone_you_cant_se.html

thanks for your visit today.

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