Survey Says…. McDonald’s Wins `Coffee Loyalty’
In what can only be considered somewhat eye-opening, much like the subject matter - McDonald’s clearly wins in this study of over 15,000 respondents (customers) for loyalty in the important coffee segment of customers - especially for the still growing breakfast daypart. More menu census data extensions - http://www.nacsonline.com/NACS/News/Daily/Pages/ND0418112.aspx and speaking of McDonald’s - check out this fun list floating around of the `secret menus’ you can order from FF restaurants if you know what to ask for - http://www.ranker.com/list/mcdonald_s-secret-menu-items/secret-menu-items - BIG MAC dipping sauce for french fries? Hmmm. The above article also links to the secret menus of other FF restaurants too. Much like this article of the Cult origins of various FF choices - http://www.minyanville.com/special-features/articles/McDonalds-McDonald-brothers-Ray-Kroc-history/11/23/2010/id/31222
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Meanwhile, in modern marketing … Arby’s Flash Mob Descends Upon Times Square - http://www.restaurantnews.com/arbys-flash-mob-descends-upon-times-square/ - with video. Instant karma via marketing? group spoofed Gene Kelly’s dance in Singing in the Rain and helped spread a good mood to passersby.
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More upscaling news at Fast Food brands - Fazoli’s - http://www.kentucky.com/2011/03/12/1667393/in-era-of-failing-restaurant-chains.html - following the lead of Boston Market and others with upscale plateware and lobby services. Nice full article on the turnaround in progress.
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Hardee’s and Carl’s Jr sales, year to year, same store - Hardee’s Up 4.4%, Carl’s Jr Down 4.8%.
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Thanks for your visit today - have a look around if this is your first time here.
