Restaurant Trade Area Research

4. September 2010

McDonald’s Plans Upgrades To Wal-Mart-Based Restaurants

Could this move make the mallpad strip even more competitive - especially for the `leaving Walmart’ drive thru traffic? - http://www.nasdaq.com/aspx/stock-market-news-story.aspx?storyid=201007160959dowjonesdjonline000442&title=mcdonalds-plans-upgrades-to-wal-mart-based-restaurants

Starbucks Will Win the Wi-Fi War - http://www.pcworld.com/article/203304/starbucks_will_win_the_wifi_war.html

Or, will they?

17. June 2010

The Future Looks Green for Burger King

What GREAT PR for a German prototype unit - very worthy read - http://www.slashfood.com/2010/06/16/the-future-looks-green-for-burger-king/

Here’s another way some FF brands are attacking development in the new normal - Tight Credit Is Turning Franchisers Into Lenders - http://www.nytimes.com/2010/06/10/business/smallbusiness/10sbiz.html?src=busln 

Noisy Dining Can Hurt Your Bottom Line - Getting the correct level and type of music is often a hit or miss guess - this article hopefully raises some awareness of the issue. - http://www.memphisdailynews.com/editorial/Article.aspx?id=50229

Domino’s Claims Victory With Pizza Makeover Strategy - and with good reason - take a look at these comps - http://adage.com/article?article_id=143764

Thanks for visiting again today.

19. April 2010

McDonald’s - Consultant Says Chain Wants To Be Like Starbucks

As I mentioned in one of my first blog posts in this blog - http://restauranttradearearesearch.com/2008/08/17/mcdonalds-perception-change/ – competitors better realize the time is now if not last week to fear the FF giant. Talk about having all the right tools, and understanding that research, and understanding a customer base - it will only get tougher if you do not have the arches in front of your store. What are YOU doing about understanding your customer base?

Anyway - this `new idea’ is to make McDonald’s more `leisurely’ — absolutely could work too IMO. http://www.chicagotribune.com/business/ct-biz-0413-mcdonalds-makeover–20100412,0,2749029.story

In other news - Colonel Punishment - The significance of the KFC Double Down - the takeaway from this post is that it all ISN’T price price price in 2010 as the manner to create a buzz. That said, this product has already been panned. http://money.cnn.com/2010/04/15/news/companies/kfc_double_down.fortune/index.htm 

And, Firehouse Subs grabs some good PR with this Firehouse Subs Launches “Chip In” Program - http://restaurantnews.com/firehouse-subs-launches-chip-in-program/

Thanks for visiting today - in the sidebar you can see the most important posts of 2008 and 2009 - I exclude ones with links and just put the ones with `my articles’ - so give it a look. Thanks.

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