Restaurant Trade Area Research

16. September 2010

Restaurant Visitors Decline For 8th Quarter In A Row

Filed under: new normal, restaurant visits down, Sonic — Rick Phillips @ 06:59

More bad news - but positioned as `less bad’ than in the recent past (that said, let’s not forget the prediction of a 5-6% gain in restaurant visits last year http://restauranttradearearesearch.com/2009/04/19/does-new-restaurant-research-point-to-real-surge-in-confidence-and-more-restaurant-spending-or-not/) — the new normal continues to seep into everyones consciousness. Highlights of this link include:According to NPD’s CREST®, which continually tracks consumer usage of commercial and non-commercial foodservice outlets, traffic was weakest at full service restaurants, visits to casual dining restaurants were down -2 percent and midscale restaurant traffic was down -3 percent. Traffic to quick service restaurants (QSR) was stable in the second calendar quarter following five quarters of year-over-year declines. http://www.restaurantnews.com/visits-to-us-restaurants-decline-in-spring-for-the-eighth-consecutive-quarter-but-rate-of-decline-slows-over-year-ago-reports-npd/

Sonic sales decline over 6% - http://www.restaurantnews.com/sonic-announces-preliminary-sales-results-for-fiscal-2010-and-outlook-for-coming-year/

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26. August 2009

Zipcode Marketing Your Real Customer Base - Part 2

Filed under: zipcode marketing, Hardee's, restaurant visits down, free food, Arby's, Wendy's, Customer Base Size, Carl's Jr, McDonald's — Rick Phillips @ 10:02

When you use the MarketView design - part of the findings via our customer base formula - tells the owner, literally, an estimate on `how many’ customers do I have at this unit. Then, when that is combined with the knowledge of what percentage of transactions are with customers in the top two zipcodes for a store — the operator ends up knowing the number of customers that live in a certain zipcode(s).

In the same market I spoke of yesterday - one store had over 11,000 customers who lived in the top two zipcodes to that store; whereas, other stores had less than 5,000 customers in the top two zipcodes. So, once again, in this time of limited marketing dollars - targeting the most customers is good business and smart money.

More restaurant links for you:

http://www.nrn.com/breakingNews.aspx?id=370226 Carl’s Jr. and Hardee’s sales slip in June, July.

http://www.bloomberg.com/apps/news?pid=20601103&sid=ak1s1RK9PVp4 Wendy’s and Arby’s sales off too. This link also talks about how restaurant visits overall were down for the first time since 1981 (shows how my post about spring research `expecting an increase’ was dead on http://restauranttradearearesearch.com/2009/04/19/does-new-restaurant-research-point-to-real-surge-in-confidence-and-more-restaurant-spending-or-not/)

http://www.qsrweb.com/article.php?id=15504&na=1&s=2 Taco Bell about to add breakfast.

http://www.couponcravings.com/2009/08/wednesday-free-fruittea-with-sandwich.html Arby’s `free sandwich’ with drink purchase today.

http://www.bloggingstocks.com/2009/07/06/new-mcdonalds-to-include-recharging-stations-for-electric-cars/?icid=main|htmlws-main|dl5|link6|http%3A%2F%2Fwww.bloggingstocks.com%2F2009%2F07%2F06%2Fnew-mcdonalds-to-include-recharging-stations-for-electric-cars%2F Yep, McDonald’s to offer re-charging for electric cars at some new units.

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