Having `connections’ with customers and people in general in this new normal is important for the restaurant category - and - Folks Restaurant in Woodstock Georgia - like many brands - `needs users’ - and anything that gets them coming to the restaurant is `good business’ (or a sign of desperation?) - so, why not try to cater to those `Bingo’ fanatics.
Another idea in Woodstock was the recent `reservations only’ Father/Daughter Date Night at Chick-Fil-A — `two more restaurants that are `using the works’ - in the new normal.
More links too:
Bojangles’ Gives Big Awards to Top Locations - and the winning location got 10 Grand — cool — http://www.qsrmagazine.com/articles/news/story.phtml?id=11117
Here’s an epic article about McDonald’s effect on the world - Happy meals: Why McDonald’s has been a positive force for change - http://www.independent.co.uk/life-style/food-and-drink/features/happy-meals-why-mcdonalds-has-been-a-positive-force-for-change-1972152.html
Want to see some recent (June 7th) on the street research with a 50 year old male who by 2 pm had already eaten at two fast food restaurants? — http://www.youtube.com/watch?v=T2H_pEFuSSo - If you want feedback on your brand contact me at 678-467-8650
This is a move that could, could, really shake up the breakfast daypart - especially for anyone looking for a NON-Biscuit breakfast choice. I do have a problem with the suggested 7AM planned start time. That said, I can see Subways with successful breakfasts begin to cut into the morning traffic at NON-Biscuit brands/bakeries. Finally, why NOT use ones property in all dayparts - only common sense - but, with the new normal - this will need a long term view to be successful. http://www.google.com/hostednews/ap/article/ALeqM5iIXB-1yC23zyltFqu3kHqI5_PBwwD9ELQBM00
Speaking of the new normal - here’s a link predicting - correctly - that the 1 dollar menu price point is here to stay - until things improve at the discretionary spending levels of consumers feeling poorer - regardless of what the media says (from the low return on savings rates to the reduction in home values to the unemployed neighbor). http://www.dailyfinance.com/story/investing/1-fast-food-deals-tied-to-the-economy/19413284/
More on my research background here - http://streetlevelviews.com/5.html and here is an example of `street level views’ - http://www.youtube.com/watch?v=zTRO81RR7DA
To a market researcher like myself — I LOVE this link because it has wonderful REAL DATA. And, that data is not favorable to today’s restaurateur. Why? Well, the data shows that dinner usage of restaurants is off for ALL demographic groups. Great specific information such as (number of dinners out per year) - 18-31years (66); 32-43 years (63); 44-51years (60); 52-61years (56); 62 and over (49) much more at this link too — http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122816
Moe’s Grows - Tex-Mex Heads to Turkey as Credit Thaw Fuels Restaurant Growth - http://www.businessweek.com/news/2010-03-19/tex-mex-heads-to-turkey-as-credit-thaw-fuels-restaurant-growth.html
And, check out this big Moe’s fan that I interviewed as part of my Street Level Views service in 2009 — http://www.youtube.com/watch?v=Bj8ZsJ5JeAg - you can see all of these interviews by going to YouTube and entering into the search box `top of mind restaurant’ - and lo and behold - free research for you.
