Hello - let’s pick up where summer left off a month ago. Also, I’ve written up my experiences at two restaurants recently - look for that soon.
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Of course, huge news was the http://www.myce.com/news/court-fines-restaurants-over-40k-for-playing-music-without-a-license-50280/ 40K dollar fine for playing unlicensed music by BMI - do they realize their business model sounds like a shakedown? And, with sales off 6% in the first quarter http://www.usatoday.com/money/industries/food/story/2011/08/Burger-King-freshens-fast-food-image-kicks-King-to-the-curb/50046768/1 BK has kicked the KING to the curb. Says they will be targeting MOM? Good luck with that one. ———— Meanwhile…… Chili’s passes ONE MILLION facebook fans - http://www.restaurantnews.com/chilis-celebrates-1000000-facebook-fans-with-party-and-free-chilis-for-a-year-for-one-lucky-fan/ and While Castle won a Consumer Reports survey for most craved Hamburger http://www.restaurantnews.com/white-castle-beats-out-the-big-three-hamburger-chains-in-a-national-survey/.
More tomorrow.
http://oncetherewerelions.files.wordpress.com/2009/08/green-arches.jpg
Just when you thought some things were sacred - http://www.restaurantnews.com/the-golden-arches-go-green/ just four so far in the country - expect this as a trend.
Bring back the favorites is a time-tested marketing idea - White Castle’s Popular Original Slider-Scented Candles - http://www.restaurantnews.com/white-castles-popular-original-slider-scented-candles-returns-for-the-holiday-season/
Here’s another targeted seasonal marketing effort by Popeye’s - Popeyes Cajun Style Turkeys are Back! - http://www.restaurantnews.com/popeyes-cajun-style-turkeys-are-back/
Here’s a catchy way to sell a limited time offering - Whataburger Introduces New Whataburger 5-3-1 - http://www.restaurantnews.com/whataburger-introduces-new-whataburger-5-3-1/ - with five pickles, 3 onion rings and one great sauce. Available for about 5 weeks and starting and ending at 3PM. Cute.
Meanwhile, a natural competitor in the growing morning daypart should be Dunkin Donuts, - and perhaps this will be just the addition they need - Pancake Breakfast on the Go: Dunkin’ Donuts Adds to Its Menu With New Pancake Bites - http://www.prnewswire.com/news-releases/pancake-breakfast-on-the-go-dunkin-donuts-adds-to-its-menu-with-new-pancake-bites-106606363.html
Some 3rd Quarter sales numbers tomorrow.
